Number of Instagram followers. Number of story views.
DM read rate.

Even with these numbers, the reality is that surprisingly few stores have a ``list'' of customers they are confident will come back.

And then──
In fact, the only customers who will return to the store are those with whom we have a relationship that allows us to contact them.

So how do you build that relationship?

Please don't sell that T-shirt.
──This is a proposal from us at WESTTAIL to your store. Use T-shirts not to sell, but to connect.

For example, from this one sentence:
"If you sign up for LINE now, you'll get a free T-shirt."

Just this simple statement,
The customer then takes action, thinking, "Well, I guess I'll register."

Once you register, we will be able to send you information.
・New arrivals ・Pop-up announcements ・Introducing items that may suit you

Once you have built a relationship, you will be able to "initiate" the customer to return to your store.

・At restaurants, "Register on LINE and get a free drink"
・At a beauty salon, "treatment service with first reservation"
・If you're at a cafe, you can get a free cookie by posting on Instagram.

The essence of these measures is to obtain a "customer list."

This list allows the store to control the timing of customer visits.

You can do the exact same thing at a thrift store.
The starting point is "T-shirts that are good enough to be given away for free."

The trigger was,
It was a conversation about purchasing with a local store.

"We're not a secondhand clothing town, so no one just drops by."
"But if someone who bought it before comes back, it sells."

Many of the stores that come to WESTTAIL to purchase products also
It is not what you would call an area densely populated with second-hand clothing stores.

There is one store in front of the station and one quietly in a corner of the shopping street.
That's why relationships with people who will come back are vital.

However──
Staying connected isn't easy.
Even if you post on social media, you don't know if it will reach them.

That's why we propose a piece that can be used not to make a sale, but to encourage customers to come back.

For example, just say, "Register on LINE and get a free T-shirt."
This naturally leads to customers visiting the store and registering.

That's why we created this assortment.

This T-shirt is an assortment designed to be given away free of charge to customers.

That's why we don't compromise on the contents in terms of appearance, size, or condition.

- Mix of various sizes (XS to XXXL)
・A wide variety of designs, including prints/embroidered, plain, and logo designs. ・Stains and tears that would interfere with wearing are excluded. ・The garments are primarily unisex, so they can be offered to both men and women.

It's not just plain colors or subtle patterns...
We have carefully selected a lineup that will make you say, "Wow, I can get this?"

Customers who receive it will be able to smile without even realizing it.
Taking this reaction into consideration, we have created content that secondhand clothing stores can distribute with confidence.

Instagram is the way to spread the word. LINE is the way to encourage action. Instagram and TikTok are great for getting your content seen widely .

The barrier to follow is low, making it ideal for conveying the "worldview of your store" through reel stories.

But──
- Posts disappear from the timeline after a few minutes - Stories disappear after 24 hours - Reels are quickly swiped to the next video

Are your customers actually coming to your store after they have looked at your products?
If you're lucky enough to be seen, opportunities will flow by.

That's why it's necessary to
A relationship where we can deliver our message reliably and get a response .
The LINE official account can help you achieve this.

🟣 Instagram has the power to spread information. But...
■ Feeds are easily displayed, but that doesn't mean they're actually read. ■ Reels are assumed to be scrolled, and only about 10% of users complete them. ■ Stories are also displayed, but only about 20% of users complete them.

It tends to end with just "I was curious."
The structure makes it difficult to create that "extra push" that will get customers to visit the store .

🟢 With LINE, the conversation really begins after the message arrives. ■ The open rate is over 60%. Read = received. ■ You can send messages like, "This T-shirt is back in stock," just like in a customer service situation. ■ Information remains, so one-on-one conversations are possible.

This makes it easy to create paths that lead to customers visiting the store and taking action .

🔁 Conclusion: Instagram is the best way to spread the word, LINE is the best way to get customers to your store

■ Instagram is the gateway to "widespread awareness" ■ LINE is the path to "get people to take action from there"

The bridge between them is... "Register on LINE and receive a free T-shirt."

It's not just a promotion,
It will be a natural opportunity to encourage customers to return to the store.

The cost to acquire one new customer is
It costs about five times as much to get an existing customer to return.

This is a concept widely known in the marketing industry as the " 1:5 rule ."

For example:
- The average cost of acquiring a new customer through Instagram advertising is around 1,200 to 1,800 yen.
-If you approach existing customers via LINE to encourage them to return to your store, using a "T-shirt that can be given away for 330 yen" like this one will reduce the cost per visit to approximately 330 yen .

This difference directly translates into sales efficiency and profit margins .
That's why creating a flow that will "increase the number of customers who come back" is essential for the growth of your store.